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Posts tagged ‘Retail’

Grocery Shops India

According to a report by the Associated Chambers of Commerce and Industry of India and Yes Bank, local Kirana Shops selling grocery account for 68% of the total value of groceries sold in the country. These shops are sometimes even smaller than 400 square feet. They often sell grocery on credit. High end departmental stores and super markets have small chunk of market share. Online grocery shops in Hyderabad have tiniest market share.

Organized multi brand retail sector is slowly developing in metropolitan cities. Swelling middle class and growing incomes attract foreign investors to invest in India’s retail sector. However, the local shops are still thriving with the business. One of the reasons behind their success is they are easy to access. Most of the time, you find them at the corner of the street. They also offer customized services as they know their customers personally. The quality of the goods can be checked, if it is good or not, as the goods are not pre-packed. To purchase small items such as Boro Plus creams or Nestle chocolates, people do not want to go all the way to the malls.

Online grocery shops are slowly picking up in metropolitan cities in India. Some of them tie up with the local Kirana stores for home deliveries in their areas. You can place your order online and select a shop in your area. They will deliver goods at your doorsteps. To promote their services, some online grocers even offer discount up to 60%. Some of them offer cash on delivery options and no questions asked return policy.

Online Grocery Shopping in India

According to Technopak, food and grocery market in India accounts for more than two thirds of total retail market. However, food and grocery e-tailing accounts for less than 1% of total Indian e-tailing. Online grocery shopping is slowly picking up in Indian metros.  Urban consumers find it convenient and cost effective in their busy lifestyle. Urban shoppers are young, educated and money-wise. They are willing to experiment and try out new options. Generally, online shoppers are looking for bargain prices or promotional deals. They make bulk purchases using staples online shopping, if they find some good offer. They are also prone to make impulse purchases. Attractive display and media promotions have contributed to the impulse purchases of breakfast cereals, chocolates, noodles, pasta, snacks, biscuits etc.

Well designed and well organized online shopping websites such as online grocery Hyderabad can increase the sales of certain branded products and premium products. Earlier, food staples such as rice, wheat, pulses, oil etc were purchased from the neighborhood grocery stores. Now, these staple foods, packaged properly by reputed brands, can be purchased online. Health conscious consumers have a number of choices in buying premium products such as whole wheat atta, refined edible oils, fatfree butter, health products, liquid soaps, floor cleaners etc. An online grocer can offer the best available brands and products in the market. They can also spread awareness about what foods are healthy and nutritious and how to make informed decisions by going through the product details given on their labels.

You can find a few mobile applications to prepare your online grocery lists. These apps provide nutrition information about different foods. They can help choosing right products that meet your unique requirements. Using these apps you can also compare prices online and shop smarter.

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