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Posts tagged ‘internet marketing’

Online Advertising

  1. Pay per click campaign or search engine marketing is a well known example of online advertising. Search engines like google and yahoo allow businesses to place their ad in special top panel or side bar, when search results are displayed. Paid ads are separated out from search results, but they get better exposure. This form of online advertising need extensive keyword research and bidding for targeted keywords. The highest bidder gets the advertising spot. Online advertising can bring traffic to your website, but you have to pay for every click your ad on search gets. With Google Adwords, you can launch your online advertising campaign for as low as $5 per day.
  1. Facebook ad is another form of online advertising. Facebook is no longer a networking site for teenagers. Now, people of all age groups and from all walks of life have a facebook account. They spend substantial amount of time on facebook sharing information and connecting with friends. Facebook ads can be placed for targeted demographics and with social context. As a result they may drive targeted traffic to your website. For online advertising on facebook, you can select between pay for clicks or pay when people see your ad. You can also set your daily budget for online advertising and utilize the traffic facebook brings to your site.
  1. YouTube video ads have recently became popular as online advertising. They can be placed before videos, beside videos in side bar or in search results on YouTube. The media of video is more powerful and it can touch people. Besides using audio and video components, you can represent your business in better ways. As YouTube is accessible on mobile devices also, your ads can reach wider audience. YouTube ads can reach your targeted audience and yield high conversion. Besides, you have to pay only when people watch your ad. YouTube analytics tool is useful to analyze the results of your online advertising campaign.
  1. Banner ads, also known as click through are one of the oldest forms of online advertising. In this type of advertisement, a banner is embedded on a webpage with a link to the advertising website. When someone clicks on the banner and visits website, a small amount of money is sent to the host website. Banner ads are managed by a central ad server. Sometimes websites with high traffic sell their ad space to display banners of other sites or both the websites can display each other’s banners with mutual understanding. Due to visual component, online advertising using banners can be more effective.
  1. Online advertising play an important role in driving targeted traffic to your website. It also encourages healthy competition among businesses and as a result customers get better services. Even small businesses can afford online advertising as you can set your daily budget. As online ads are delivered to only targeted audiences, they are not intrusive or annoying for the audiences. Online advertising generate a small amount of revenue for publishing sites, which offer relevant content for free. And advertising sites benefit from getting targeted audience for conversion. Online advertising is as effective as other traditional forms of advertising such as TV ads, newspaper ads, and radio ads.

Internet Marketing

  1. Whether you are a brick and mortar or ecommerce business, internet marketing is an effective way to boost your sales or promote your services. Today, traditional form of marketing through print, radio or TV is not enough. Many businesses have embraced internet marketing as a part of their overall marketing strategy. Internet marketing has many forms; some of them are email marketing and social media marketing. Through email marketing many current and potential customers can be approached. Social media marketing is effective for brand building and generating awareness about the products. The essence of internet marketing is to build a customer base via the internet.
  1. Internet marketing is becoming more and more crucial as most of the customers spend significant amount of time online. It is likely that in near future all the businesses will increase their budget for internet marketing. Internet marketing presents a number of options to promote your brand online. Some of them are building a website, launching email campaigns or setting up social media pages and increasing fan base. Some other forms of internet marketing are search engine optimization, pay per click advertisements, inbound marketing and display advertising by placing banners and ads on other websites. Affiliate marketing is also one form of internet marketing where affiliates are paid for directing paying customers.
  1. Website or blog configuration is an important aspect of internet marketing. While setting up your website or blog consider your target country and target audience. Selecting a domain name and type is the next step. You should decide if you are going to purchase a domain name with .com, .net or .org extension. You can also select country specific extension such as Website of blog created for the purpose of internet marketing requires a strong content management system, as they may need frequent updating. Website and blog configuration for internet marketing require a lot of technical decisions making involving domain name registration, hosting platform, servers type, data back up and many more.
  1. Keyword analysis is an essential part of the internet marketing strategy. The success of internet marketing depends on choosing the right set of keywords. As a part of keyword analysis, you must find out what keywords your clients are using to search for your product. It is possible that some keywords are vastly used by the customers and some of them are used not so often. It is likely that your competitor is also targeting highly used and most popular keywords. So, your internet marketing strategy depends on selecting the right set of keywords and using them for advertising campaigns.
  1. Target keywords are fundamental to PPC campaigns. They can be used for content optimization, also. If you believe that attracting more visitors to your website through search engines is a prolific internet marketing strategy, then you must spend some time on content optimization. Optimize your content using the target keywords and attract more clients through search engines. Other than text, you can also use keyword optimized images and videos for the internet marketing purposes. Once you develop optimized content, you would want it to reach maximum number of people. Content syndication is the best way to deliver your content to many people.

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