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Current Wine Trends in California

California, the largest wine region in USA, with its diverse topography and climate conditions offers bewildering choices in wines. Even though the state’s viticulture history dates back to 18th century when missionaries brought mission grapes with them, California wine became globally renowned in past few decades. Today, California produces more than 90% of wine in America and meets more than 60% of demand in the country. The principal wine grapes produced in California are Cabernet Sauvignon, Chardonnay, Pinot Noir, Zinfandel, Sauvignon Blanc, Syrah, Merlot, and Bordeaux, which produce world class collection of wine that serves every palate in the world.

With improvement in the US economy, dollar is getting stronger and employment outlook is also improving. Apart from brighter economy, heavy yields and high quality harvest in Californian vines is also likely to affect the Californian wine industry. Today, California produces unprecedented amount of wine, which is likely to increase in coming year. Consumption of wine is also expected to grow in the coming year. However, cheap wines priced less than $9 a bottle are going to be less in demand. Today, fine wines priced $20 and up a bottle are gaining popularity among the consumers.

Some of the new and hot trends in California wine are listed here.

Three tier system of wine distribution is going to face some challenges due to growing influence of the web. Now, consumers can directly order wine on the Internet. More than 30% consumers use wine apps on their mobile devices to check the price and reviews before buying wine. Consumers are more concerned about finding the best quality wine at the best price.

Environmentally conscious wine consumers go for eco wines that are produced using sustainable farming and wine making. There is an increased demand for organic and biodynamic wines for a unique drinking experience. Wine enthusiasts are willing to try out different taste and creative blends. Wines from Paso Robles in California offers different taste experience in wines. Syrah, zinfandel, viognier, grenache, and roussanne are some creative blends in wines from Paso Robles. They are available at less than $15 a bottle and taste different than wines from better known regions such as Sonoma or Napa.

Alternative packaging and exotic varieties in wine are also gaining attention among the consumers. Cabernet, chardonnay and sauvignon are great quality wines, but some lesser known varieties in grapes from lesser known regions also produce fine quality wines. Consumers are willing to experiment with obscure verities in wines. Tetra packs and 3 L boxes are selling well, while premium wines charged by glass are preferred in restaurants. Wine cocktails are becoming popular with the millennials, which has created a new trend of wine mixology.

Urban winery is a recent trend that is gaining popularity in the California wine making industry. These wineries source grapes from their preferred vineyards and make wine in the urban set up. Thanks to the latest technology and transport facilities, wine enthusiasts can learn everything about wine making and attend wine tasting events in their friendly neighborhood. Consumers can purchase wine directly from the urban winery and store it properly. Tasting lounge and full service restaurants at urban wineries attract hip, urban crowd to tantalize their palates.

Finally, sparkling wines and red blends are popular as ever. People do not mind spending for high end red wines such as Apothic or Menage. Some wineries are planning to market high end sweet red wine blends to lure upscale consumers. With advancement in technology, wineries produce different flavors in wines and wine enthusiasts are willing to try out new blends and different tastes.


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